Mastodon Marketing Confidential · Prepared July 31, 2026
Book Development Proposal

Let's get your book published.

A field guide for special education teachers, built from your conference week, your classroom, and the scripts and tools you already use to get through a hard day. Two ways to build it, both ending with a real paperback on Amazon with your name on the cover.

Prepared for
Jasmine
Special education teacher
Prepared by
Alex
Owner & Founder, Mastodon Marketing
Two ways in
Coaching or done for you
$600 six weeks · $1,350 eight weeks
Working title
The Special Educator's Connection Playbook
Provisional, we'll refine it together
Mastodon Marketing ↓ Scroll
01 · Why this book, why now

You sat through a week of this. None of it was for special ed.

You spent a full week at a conference on connecting with students and families. Session after session, and not one of them was written for a special education classroom. The scenarios you actually live through, a student shutting down mid-lesson, a family that stops responding, an IEP meeting that could go sideways in the first five minutes, weren't in the room.

That's not because nothing exists for special ed teachers. It's because what exists is scattered across compliance manuals, academic journals, and district binders, written for administrators and researchers, not for the teacher standing at the door at 7:45am. It's dated, it's dense, and none of it hands you the actual words to say in the actual moment. Your edge is simple: you write the field guide you needed that week and never got.

When a student shuts down
Preparing for a difficult IEP conversation
First family contact
Repairing trust after a hard day
The resources aren't missing. They're just not written for the person who has ninety seconds between periods to figure out what to say next. That gap is the book.

What's inside, at a glance

12–15
Real-world scenarios
20–30
Scripts, checklists & worksheets
120–180
Pages, 8.5x11 paperback
6–8
Weeks to published
Every story in the book is fictional, composite, or fully de-identified. You approve every scenario before it goes in. Student and family privacy is non-negotiable, no exceptions.
02 · Proven precedent

We've already done this. For Kevin.

Kevin's book, The 127 Method, went from concept to a published paperback on Amazon with our team running the production end to end: structure and outline, writing support, interior design, cover design, print-ready files, and the KDP upload itself.

Case study

The 127 Method

· Kevin, published on Amazon

Same family, same production team, same path we're proposing for Jasmine's book: concept and positioning, full manuscript development, design and layout, and a finished KDP paperback carrying his name.

Structure
Outline built from his expertise, not a generic template
Writing
Manuscript development in his voice, start to finish
Design
Interior layout and cover, print-ready for KDP
Production
Full Amazon upload, proof review, and publication
I know what it takes to get a book from an idea in someone's head to a real, live listing on Amazon, because I've already walked that road once with your family. Jasmine's book gets the same production team.
03 · How the book gets made

Seven steps, start to finished paperback.

The same production sequence either way. What changes between packages is who's holding the pen at step four.

01

Discovery and voice capture

A working session where we get her language, her tone, the moments that stuck with her from the classroom and the conference. This becomes the foundation for everything after.

02

Positioning and outline

Who the book is for, what it promises, and a full chapter architecture so every scenario and tool has a clear home.

03

Scenario and tool templates

A repeatable format for every scenario and every worksheet, so the book reads consistently from front to back.

04

Drafting

On the coaching path, Jasmine writes with weekly guidance from me. On the done-for-you path, I ghostwrite from structured interviews with her, in her voice.

05

Editing and revision rounds

Developmental passes for structure and clarity, then line editing and proofreading, with a real revision round built in.

06

Design and production

Interior layout for the 8.5x11 workbook format, front and back cover design, and print-ready KDP interior and cover files.

07

Publish on Amazon

Nothing goes live without Jasmine's written approval. She reviews the final proof, then we publish under her account, her name, her rights.

The repeatable scenario format
01What is happening
02What to avoid assuming
03What to say
04What to avoid saying
05Next action
06What to document
07Reflection
08Which tool supports it
04 · The two packages

Pick how involved you want to be in the writing.

Two honest paths. Both end with a finished, published book.

Book only engagement

Book Coaching

$600one time · 6 weeks

Jasmine writes the book. I coach her through every step.

Six weekly 60-minute coaching calls
Discovery questionnaire and vision session
Reader and positioning definition
Title and subtitle development
Voice and language guide
Full book architecture and chapter outline
Reusable scenario-writing template
Reusable worksheet and tool template
Six-week writing plan with weekly assignments
Shared project tracker
Developmental feedback on up to five submissions (up to 25,000 words total)
Final manuscript evaluation and completion checklist
Complete KDP publishing roadmap (cover brief, description, categories, keywords, pricing, proof copies)
Weekday text support
Final handoff meeting
This package is coaching and feedback. Writing, design, formatting, and the KDP upload stay in Jasmine's hands, with a clear roadmap for each.
Recommended
Full production

Done For You Book Development

$1,350one time · 8 weeks

Jasmine brings the expertise and the stories. I build the book around her.

Weekly strategy and review meetings
Structured author interviews to capture her voice and methods
Competitor and resource landscape review
Positioning statement and book promise
Full chapter and scenario architecture
Ghostwritten manuscript up to 25,000 words in her voice
Up to 15 real-world scenarios
Up to 30 scripts, checklists, worksheets, and tools
Developmental editing, line editing, and proofreading
Two consolidated revision rounds
Interior layout for the 8.5x11 workbook format
Front and back cover design
Print-ready KDP interior and cover PDFs
Downloadable digital resource toolkit (QR-linked)
Amazon product description, categories, and keyword recommendations
Pricing and royalty worksheet
KDP upload assistance in her account and printed-proof review
Publication only after her written approval
Marketing, audience building, ads, and launch campaigns are a separate future conversation. This engagement produces the finished, published book.
05 · What this normally costs

Here's the market, so you can see the packages against it.

These are 2026 market rates from the Editorial Freelancers Association rate chart and Reedsy's ghostwriting marketplace data, so you can see the two packages against real-world pricing, not just against each other.

Typical full-length nonfiction ghostwriter (Reedsy marketplace)
$18,000–$50,000+
Professionally scoped book production at EFA rates
$7,500–$12,000
Six-week author coaching program at EFA coaching rates
$2,500–$4,000
Done For You Book Development
$1,350
Book Coaching
$600
$600 vs $2,500–$4,000
about a fifth of typical coaching pricing.
$1,350 vs $7,500–$12,000
about 14 cents on the dollar for full production.
Straight talk on why it's priced this way: Kevin and Jasmine are family to this business, and this is a relationship price. The scope isn't reduced to match it, you get the same production process I'd run at market rate.
Rates verified July 2026: the-efa.org/rates and reedsy.com ghostwriting cost guide.
06 · Your investment

Two packages, side by side.

Book Coaching
$600
One time · 6 weeks

Weekly coaching, templates, and a full publishing roadmap while Jasmine writes.

Best forYou want to write it yourself, with a guide at every step.
Recommended
Done For You Book Development
$1,350
One time · 8 weeks

Full ghostwritten manuscript, design, and a published paperback, built around Jasmine's expertise.

Best forYou want it built for you, start to finish.

The book pays for itself

Planning illustration using Amazon KDP printing and royalty math ($24.99 list price, an estimated $3.72 print cost on a 160-page 8.5x11 black-and-white paperback), not a sales projection. Amazon royalties go to Jasmine directly. She owns the account, the rights, and every dollar.
07 · What it looks like week to week

Two timelines, one for each package.

Book Coaching · 6 weeks
Week 1

Discovery, positioning, book promise.

Week 2

Outline, voice guide, templates, writing plan.

Weeks 3–5

Writing weeks, with feedback on each submission.

Week 6

Final evaluation, publishing roadmap, handoff.

Done For You · 8 weeks
Week 1

Discovery and author interviews.

Week 2

Outline, voice guide, sample chapter and sample worksheet for approval.

Weeks 3–4

First half of the manuscript and toolkit.

Week 5

Second half, complete first draft.

Week 6

Revision round and full edit.

Week 7

Interior layout and cover design.

Week 8

Proofread, KDP files, upload, proof review, handoff.

This timeline assumes consolidated feedback within about 48 hours at each review gate on the Done For You path.
08 · Next steps

Here's exactly what happens after you decide.

Pick the package that fits how involved you want to be

Coaching if you want to write it yourself with a guide. Done For You if you want it built around you.

Text me

I'll send a simple one-page agreement, nothing complicated.

Week one starts with the discovery session

We sit down, capture your voice, and start turning that conference week into the book that should have existed already.

Ready when you are

Kevin's book showed me what's possible. Yours deserves the same.

Watching Kevin's book go from an idea to something real on Amazon, with his name on it, was one of the best projects we've done. You've got a week's worth of frustration and a career's worth of real answers. Let's turn it into a book special ed teachers actually reach for.

Text me your pick (832) 979-8426
Alex Rocha
Owner & Founder, Mastodon Marketing